Geoff Wilsons Work

Geoff Wilsons Work

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  • On becoming a NZ Dual Citizen (Part 2)

    On becoming a NZ Dual Citizen (Part 2)

    December 11, 2024
    đź’ˇ Personal Growth & Reflections

    Jandals, togs, and a chilly bin.Garage Projects, Behemoths, and Liberty.Black sands and Black Caps.Fertile soil to clay.New Zealand welcomes me in today.

  • A Formula 1 farewell (to 2024)

    A Formula 1 farewell (to 2024)

    December 9, 2024
    đź’ˇ Personal Growth & Reflections

    The new blood in. The retirees. The season that has to be seen.

  • Why I applied for NZ Citizenship before the US Election (Part 1)

    Why I applied for NZ Citizenship before the US Election (Part 1)

    October 31, 2024
    đź’ˇ Personal Growth & Reflections

    Don’t complain; do somethign about it. And I did. It is the 31st of October 2024, fitting—perhaps—that it is Halloween Day and I am one click away from submitting my application for NZ [Dual] Citizenship.

  • Real reviews happen in private. Are your DMs next?

    Real reviews happen in private. Are your DMs next?

    April 13, 2024
    🔎 Product Design & Strategy

    Consumer reviews shape purchasing decisions, but are ratings realistic? Your DMs hold the answers. And everybody wants them.

  • The UX of Bags | Everyday Experiences Podcast (#16)

    The UX of Bags | Everyday Experiences Podcast (#16)

    May 24, 2023
    🎙️ Everyday Experiences Podcast

    In this episode, Geoff Wilson discovers Guy Thompson’s fascination with red bags, blue bags, hand bags, bags-bags. If only we revived Dr. Seuss to have him talk about the careful balance of utility, durability, and aesthetics that goes into your everyday bag design.

  • The UX of Airports | Everyday Experiences Podcast (#15)

    The UX of Airports | Everyday Experiences Podcast (#15)

    December 5, 2022
    🎙️ Everyday Experiences Podcast

    In this episode, Geoff Wilson and Guy Thompson acknowledge and gripe about the challenges in getting international air travel “back to the way it was” post-covid. They won’t let us leave, and they won’t let us stay. There’s probably a form for that too.

  • The long-term tail of capital-D Design

    The long-term tail of capital-D Design

    October 30, 2022
    🔎 Product Design & Strategy

    There is a push to redirect capital-D “Design” from being a growth driver for commercial consumption to an industry considerate of post-Anthropocene impacts. I’m trying to understand it.

  • The UX of Auto Parts Stores | Everyday Experiences Podcast (#14)

    The UX of Auto Parts Stores | Everyday Experiences Podcast (#14)

    September 11, 2022
    🎙️ Everyday Experiences Podcast

    In this episode, Geoff Wilson and Guy Thompson end their podcast hiatus to record together in person for the first time… from a phone… in a car. If you like immersing yourself into your users’ environment to better understand their needs, then buckle in to hear this lively discussion from the back seat.

  • Strategy distinguishes opportunity from distraction

    Strategy distinguishes opportunity from distraction

    August 11, 2022
    🔎 Product Design & Strategy

    From board games to board rooms, the questions are no different. What should we build? What should we buy? What’s next? You need but follow your strategy to know.

  • Complexity Testing in UX: Navigating the snowball effect of ‘simple’ feature additions

    Complexity Testing in UX: Navigating the snowball effect of ‘simple’ feature additions

    May 18, 2022
    🔎 Product Design & Strategy

    Don’t let simple features turn into complex problems. Uncover the hidden impacts of adding new ideas before they snowball into bigger problems with complexity testing. Your budgets and backlogs will thank you.

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Geoff Wilsons Work