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Geoff Wilson's Work

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  • The Myth of ‘Once I’ve Made It’

    2 July 2025
    ⭐ Favourites, 💡 Growth

    What would you keep doing, even after you’ve “made it”?“Certainly not this!” You’ve said it before, and you’ll say it again every time.You’re one viral post, pay rise, or winning ticket away from your big break. And it’s long overdue.

  • Clarity by the Kilometre

    22 May 2025
    💡 Growth, 🗺️ Strategy

    A walk. A call. An idea worth chasing. And the realisation that the best way to get unstuck is to get moving.

  • Do all good stories follow the 3 P’s?

    14 May 2025
    💡 Growth

    Forget three-act structures — Brandon Sanderson’s “Promise, Progress, Payoff” tip just cracked fiction wide open for me.

  • Less stuff, more flow: Every interaction a barrier

    21 April 2025
    🗺️ Strategy

    We add more than we subtract. New features, new menus, new doors. Each new interaction creating another barrier between users and their goals.

  • Liftoff

    12 March 2025
    💡 Growth

    Strapped to the front of a combusting cylinder,Nichole Ayers graduates to space,But from way down here it may appear,Like there’s fear all over my face…

  • New Year’s Day is too easy to pretend to be good

    2 January 2025
    💡 Growth

    Ahh, the start of the New Year—so full of hope, promise, and a million downloads of the trendiest habit-tracking app. Funny, then, that my own logged results for January 1st would first appear as either a slip up or a total, abject failure at goal-setting. But is it?

  • On becoming a NZ Dual Citizen (Part 2)

    12 December 2024
    ⭐ Favourites, 💡 Growth

    Jandals, togs, and a chilly bin.Garage Projects, Behemoths, and Liberty.Black sands and Black Caps.Fertile soil to clay.New Zealand welcomes me in today.

  • A Formula 1 farewell (to 2024)

    9 December 2024
    💡 Growth

    The new blood in. The retirees. The season that has to be seen.

  • On applying for NZ Citizenship before the 2024 US Election (Part 1)

    31 October 2024
    ⭐ Favourites, 💡 Growth

    Don’t complain; do somethign about it. And I did. It is the 31st of October 2024, fitting—perhaps—that it is Halloween Day and I am one click away from submitting my application for NZ [Dual] Citizenship.

  • Real reviews happen in private. Are your DMs next?

    13 April 2024
    🗺️ Strategy

    Consumer reviews shape purchasing decisions, but are ratings realistic? Your DMs hold the answers. And everybody wants them.

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Geoff Wilson's Work

thinker | writer | learner | maker

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