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Geoff Wilson's Work

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After seven years on Squarespace, I’ve finally moved house here to Wordpress!
I’ve got a lot of work to do to shape up this site. It’s currently a mess, I know.

  • Liftoff

    Liftoff

    12 March 2025
    đź’ˇ Personal Growth & Reflections

    Strapped to the front of a combusting cylinder,Nichole Ayers graduates to space,But from way down here it may appear,Like there’s fear all over my face…

  • New Year’s Day is too easy to pretend to be good

    New Year’s Day is too easy to pretend to be good

    2 January 2025
    đź’ˇ Personal Growth & Reflections

    Ahh, the start of the New Year—so full of hope, promise, and a million downloads of the trendiest habit-tracking app. Funny, then, that my own logged results for January 1st would first appear as either a slip up or a total, abject failure at goal-setting. But is it?

  • On becoming a NZ Dual Citizen (Part 2)

    On becoming a NZ Dual Citizen (Part 2)

    11 December 2024
    đź’ˇ Personal Growth & Reflections

    Jandals, togs, and a chilly bin.Garage Projects, Behemoths, and Liberty.Black sands and Black Caps.Fertile soil to clay.New Zealand welcomes me in today.

  • A Formula 1 farewell (to 2024)

    A Formula 1 farewell (to 2024)

    9 December 2024
    đź’ˇ Personal Growth & Reflections

    The new blood in. The retirees. The season that has to be seen.

  • Why I applied for NZ Citizenship before the US Election (Part 1)

    Why I applied for NZ Citizenship before the US Election (Part 1)

    31 October 2024
    đź’ˇ Personal Growth & Reflections

    Don’t complain; do somethign about it. And I did. It is the 31st of October 2024, fitting—perhaps—that it is Halloween Day and I am one click away from submitting my application for NZ [Dual] Citizenship.

  • Real reviews happen in private. Are your DMs next?

    Real reviews happen in private. Are your DMs next?

    13 April 2024
    🔎 Product Design & Strategy

    Consumer reviews shape purchasing decisions, but are ratings realistic? Your DMs hold the answers. And everybody wants them.

  • The UX of Bags | Everyday Experiences Podcast (#16)

    The UX of Bags | Everyday Experiences Podcast (#16)

    24 May 2023
    🎙️ Everyday Experiences Podcast

    In this episode, Geoff Wilson discovers Guy Thompson’s fascination with red bags, blue bags, hand bags, bags-bags. If only we revived Dr. Seuss to have him talk about the careful balance of utility, durability, and aesthetics that goes into your everyday bag design.

  • The UX of Airports | Everyday Experiences Podcast (#15)

    The UX of Airports | Everyday Experiences Podcast (#15)

    5 December 2022
    🎙️ Everyday Experiences Podcast

    In this episode, Geoff Wilson and Guy Thompson acknowledge and gripe about the challenges in getting international air travel “back to the way it was” post-covid. They won’t let us leave, and they won’t let us stay. There’s probably a form for that too.

  • The long-term tail of capital-D Design

    The long-term tail of capital-D Design

    30 October 2022
    🔎 Product Design & Strategy

    There is a push to redirect capital-D “Design” from being a growth driver for commercial consumption to an industry considerate of post-Anthropocene impacts. I’m trying to understand it.

  • The UX of Auto Parts Stores | Everyday Experiences Podcast (#14)

    The UX of Auto Parts Stores | Everyday Experiences Podcast (#14)

    11 September 2022
    🎙️ Everyday Experiences Podcast

    In this episode, Geoff Wilson and Guy Thompson end their podcast hiatus to record together in person for the first time… from a phone… in a car. If you like immersing yourself into your users’ environment to better understand their needs, then buckle in to hear this lively discussion from the back seat.

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Geoff Wilson's Work

thinker | writer | learner | maker

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