-
I needed a way to explain to our Transformation programme what going from a chunky discovery effort all the way to a delivery might look like. This is what I came up with. Obvious? Hopefully.
-
In this episode, Geoff Wilson brings in local designer Lulu Pachuau to get a mother’s perspective on the best and worst of family travel methods by land, sea, and air. There are so many little tweaks available that’d make for a more pleasant experience.
-
In this episode, Geoff Wilson and Guy Thompson manage to talk about web browsers without even once saying “surfing the web” (well, until now).
-
In this episode, Geoff Wilson brings in local designer Janice Chan to sample the most niche of design topics: spoons, scissors, and other serving utensils. Noticing the unexamined usefulness of our everyday tools is our jam, so here’s a double scoop.
-
In this episode, Geoff Wilson and Guy Thompson virtually explore the nefarious design choices that give shopping malls their shape. Want to give your subconscious a fighting chance against the onslaught of eye candy lining the storefronts? We might just have the tip to help you be a more intentional consumer.
-
In this episode, Geoff Wilson is joined by Kim Goodwin to take the covers off hotel experiences and see what’s lurking behind the closet doors. We’re going beyond website bookings and into room design, amenities, #hotelhacks, and of course checking in and out. You don’t have to go home, but you can’t stay here.
-
What systems, processes, or cultures exist today that might be keeping the next great idea from taking off? Things change. Opportunities open.
-
Customer research is not all about knowing what questions to ask, how to ask them, and then getting answers. The gold is in clearly communicating what has been learned and the implication of the insights to those who need to hear it when they need to hear it.
-
How I feel about user personas depends on whether they look more like a treasure map or a one-and-done printed page of unvalidated assumptions. Luckily, friends, there is a cure.
-
In this episode, Geoff Wilson and Guy Thompson team up and trade barbs in debating Guy’s reluctance to move to his new phone. As you know what they say, they just don’t make physical and digital products like they used to.