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In this episode, Geoff Wilson and Guy Thompson virtually explore the nefarious design choices that give shopping malls their shape. Want to give your subconscious a fighting chance against the onslaught of eye candy lining the storefronts? We might just have the tip to help you be a more intentional consumer.
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In this episode, Geoff Wilson is joined by Kim Goodwin to take the covers off hotel experiences and see what’s lurking behind the closet doors. We’re going beyond website bookings and into room design, amenities, #hotelhacks, and of course checking in and out. You don’t have to go home, but you can’t stay here.
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What systems, processes, or cultures exist today that might be keeping the next great idea from taking off? Things change. Opportunities open.
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Customer research is not all about knowing what questions to ask, how to ask them, and then getting answers. The gold is in clearly communicating what has been learned and the implication of the insights to those who need to hear it when they need to hear it.
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How I feel about user personas depends on whether they look more like a treasure map or a one-and-done printed page of unvalidated assumptions. Luckily, friends, there is a cure.
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In this episode, Geoff Wilson and Guy Thompson team up and trade barbs in debating Guy’s reluctance to move to his new phone. As you know what they say, they just don’t make physical and digital products like they used to.
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Being able to prove the value of our work is useful for any role. But celebrating ambiguous stats will only cover for so long. Learn what to do here.
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In this episode, Geoff Wilson is joined by Doug Collins to explore the balance needed to design for customers who aren’t the users, but are ultimately the ones left cleaning up the mess… in this case being the parents of small humans.
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All that I’ve learned to date in the way of job interviews, distilled down into an extensive guide for others embarking on the hunt.
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In this episode, Geoff Wilson and Guy Thompson ‘plug back in’ to lament how easy it is to end up with the e-waste nighmare that is the cable drawer (we know you have one too).