Category: 🔎 Product Design & Strategy
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Did it “need” to take months? No. This is less about how long it took to get an idea through to delivery, and more about the rewarding feeling of being commited to a challenge.
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A walk. A call. An idea worth chasing. And the realisation that the best way to get unstuck is to get moving.
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We add more than we subtract. New features, new menus, new doors. Each new interaction creating another barrier between users and their goals.
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Consumer reviews shape purchasing decisions, but are ratings realistic? Your DMs hold the answers. And everybody wants them.
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There is a push to redirect capital-D “Design” from being a growth driver for commercial consumption to an industry considerate of post-Anthropocene impacts. I’m trying to understand it.
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From board games to board rooms, the questions are no different. What should we build? What should we buy? What’s next? You need but follow your strategy to know.
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Don’t let simple features turn into complex problems. Uncover the hidden impacts of adding new ideas before they snowball into bigger problems with complexity testing. Your budgets and backlogs will thank you.
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I needed a way to explain to our Transformation programme what going from a chunky discovery effort all the way to a delivery might look like. This is what I came up with. Obvious? Hopefully.
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Customer research is not all about knowing what questions to ask, how to ask them, and then getting answers. The gold is in clearly communicating what has been learned and the implication of the insights to those who need to hear it when they need to hear it.
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How I feel about user personas depends on whether they look more like a treasure map or a one-and-done printed page of unvalidated assumptions. Luckily, friends, there is a cure.