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Tag: design
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Customer research is not all about knowing what questions to ask, how to ask them, and then getting answers. The gold is in clearly communicating what has been learned and the implication of the insights to those who need to hear it when they need to hear it.
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How I feel about user personas depends on whether they look more like a treasure map or a one-and-done printed page of unvalidated assumptions. Luckily, friends, there is a cure.
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In this episode, Geoff Wilson and Guy Thompson team up and trade barbs in debating Guy’s reluctance to move to his new phone. As you know what they say, they just don’t make physical and digital products like they used to.
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In this episode, Geoff Wilson is joined by Doug Collins to explore the balance needed to design for customers who aren’t the users, but are ultimately the ones left cleaning up the mess… in this case being the parents of small humans.
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In this episode, Geoff Wilson and Guy Thompson ‘plug back in’ to lament how easy it is to end up with the e-waste nighmare that is the cable drawer (we know you have one too).
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In this episode, the fabulous Kate Rutter joins Geoff Wilson in tackling [read: deftly complaining about] the most complex customer experience covered on this show thus far: The Postal Service.
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In this episode, Geoff Wilson and Guy Thompson debate why it feels like there are no universally applied standards for digital or physical buttons. Communication technology standards have been rigorously documented and applied, yet button behaviour is seemingly left up to the whim of the designer.
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In this episode, Geoff Wilson and Guy Thompson ponder how grocery stores could be better designed for the customer, and whether that is in supermarkets’ best interests.
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In this episode, Geoff Wilson and Guy Thompson recount their inspiration for this podcast and how their career paths influnced this mutual curiosity for observational design. Plus, real life examples of what happens “when usability falls off a cliff”.
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In this pilot episode of the Everyday Experiences Podcast, an overly-excited Geoff Wilson is joined by the eloquent Guy Thompson to dive into dive bars—exploring the design choices that influence bar patrons and tenders for better or worse. Hey barkeep, pour us another round!