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Tag: user research
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Customer research is not all about knowing what questions to ask, how to ask them, and then getting answers. The gold is in clearly communicating what has been learned and the implication of the insights to those who need to hear it when they need to hear it.
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How do you know when a focus group is the right research method for the job? I’m writing the pros and cons down here for all of us.
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This is ethnography for free. The only buy-in needed is a few minutes of attentive curiosity. No judgements or solutioning, only observations.
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There’s a whole world of business opportunities just waiting to be unearthed by someone willing to pay a little more attention to their surroundings.
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Talk is cheap, development is not. Observe, question, and learn with these 12 quick and dirty steps to reduce rework and get going in the right direction.
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When I’m testing out these decisions out with real people, I feel reassured that whatever this title would be, I’m providing value and reducing risk.
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User interviews may occur in the unlikeliest of places. How prepare are you for your next impromptu deep dive? Research readiness is invaluable.
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An easy way to discover every step and pain point in user’s process.