About Me

I am a thinker, writer, learner, maker, and catalyst for change who believes in the ripple effect of care.

If I can help one person grow or feel 1% better each day through the support I give or the products we build, that impact will compound as it is passed onto others.

I do this by listening first, asking good questions, and acting as a radically honest sounding board to help people find clarity.

I offer mentoring, coaching, and design research thinking focused on individualised action and ownership of what we think, feel, and do. I share things worth sitting with, I ask “why” like it’s a superpower, and I digest and distill every key lesson I’ve learned to help others make safer bets.

I’ve been a leader and coach, research manager, designer, product person, engineer, podcaster, special events coordinator, meetup host, conference panellist, comedy show co-producer, stand-up and improv comedy performer, blogger, musician, FM radio DJ, line cook, camp counsellor, and countless more experiments.

Ready to unstick your thinking, grow your business, or find your next best steps? → reach out togwilsonswork+clarity@gmail.com

Geoff with both of his thumbs enthusiastically raised up
And this is me — the guy typing these words (after I put my thumbs down).

Career

See what I’m up to /now

  • Design Researcher Manager (Kiwibank)
  • Senior Design Researcher (Kiwibank)
  • Customer Experience Research Manager (Kiwibank)
  • Customer Propositions Manager (Kiwibank)
  • Experience Strategy Consultant (Hato Hone St John Ambulance)
  • Event Host & Social Media Manager (UX Auckland)
  • Product Owner + UX Lead (Northrop Grumman Mission Systems)
  • Software Systems Engineer (Northrop Grumman Mission Systems)
  • Software Engineering Intern (Northrop Grumman Mission Systems)
  • Student Manager (Virginia Tech Dining Services)
  • Cook (Sal’s Pizzeria)

Appearances

GuestWhy Curiosity Is the Real Superpower for Designers & CreatorsBearTalkSep 2025
GuestThe Cost Of Greatness (Part III): A Star Is Born (2018)Ruddle Me This! with Taylor RuddleNov 2025
GuestThe Cost Of Greatness (Part II): Whiplash (2014)Ruddle Me This! with Taylor RuddleFeb 2025
GuestThe Cost Of Greatness (Part I): ‘The Menu’ with Comedian Geoff WilsonRuddle Me This! with Taylor RuddleDec 2024
GuestPost Mortem of the ‘What Do We Reckon’ ProjectRuddle Me This! with Taylor RuddleDec 2024
Co-Producer & PerformerThe Dice Show @ NZ International Comedy FestivalPaper GoatMay 2024
Co-Producer & PerformerThis Might Get Weird @ Wine CellarPaper GoatSep 2023 –
Jul 2024
Co-Producer & PerformerThe Dice Show @ The Factory TheatrePaper GoatNov 2023
Performeropen mic & improv comedyAuckland, NZJul 2021 – May 2024
Producer & HostEveryday Experiences PodcastGeoff Wilson’s WorkNov 2022 – Jun 2022
PanelistWhat Is Needed To Create Agile Teams And Strengthen Culture To Improve Customer Experiences?Future CX SummitJun 2022
PanelistHow Can We Build And Nurture Customer Trust And Engagement Within Service Journeys?Future CX SummitJun 2022
HostUX Radio Hour: Recognising and Validating Assumptions to Reduce RiskUX AucklandAug 2020
HostUX Radio Hour: Let’s Talk About Our MistakesUX AucklandJul 2020
HostUX Fireside Chat: Qualitative vs Quantitative Research MisconceptionsUX AucklandJun 2020
HostUX Fireside Chat: PersonasUX AucklandJun 2020
Co-hostSeeing 20/20 Clearly – What To Know When Job Hunting This YearUX AucklandFeb 2020
Co-hostUX Lightning TalksUX AucklandJul 2019
Co-hostUX/CSS Collaboration meetupUX AucklandMay 2019
MusicianThree Green Monkeys: Live On AirWUVT 90.7FMApr 2010
DJNew Music HourWUVT 90.7FMOct 2009 – Dec 2009