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Geoff Wilson's Work

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  • The UX of Postal Services with Kate Rutter | Everyday Experiences Podcast (#5)

    22 March 2021
    🎙️ Everyday Experiences Podcast

    In this episode, the fabulous Kate Rutter joins Geoff Wilson in tackling [read: deftly complaining about] the most complex customer experience covered on this show thus far: The Postal Service.

  • From product requirement to patient harm

    21 February 2021
    🗺️ Strategy

    The ear-piercing beeps and wails from this medical device puts smoke alarms to shame. Too bad it hurts fragile patients just as much as their parents sitting next to them.

  • The UX of Buttons | Everyday Experiences Podcast (#4)

    23 January 2021
    🎙️ Everyday Experiences Podcast

    In this episode, Geoff Wilson and Guy Thompson debate why it feels like there are no universally applied standards for digital or physical buttons. Communication technology standards have been rigorously documented and applied, yet button behaviour is seemingly left up to the whim of the designer.

  • The UX of Grocery Stores | Everyday Experiences Podcast (#3)

    28 December 2020
    🎙️ Everyday Experiences Podcast

    In this episode, Geoff Wilson and Guy Thompson ponder how grocery stores could be better designed for the customer, and whether that is in supermarkets’ best interests.

  • Host Introductions | Everyday Experiences Podcast (#2)

    9 December 2020
    🎙️ Everyday Experiences Podcast

    In this episode, Geoff Wilson and Guy Thompson recount their inspiration for this podcast and how their career paths influnced this mutual curiosity for observational design. Plus, real life examples of what happens “when usability falls off a cliff”.

  • The UX of Bars & Pubs | Everyday Experiences Podcast (#1)

    3 December 2020
    🎙️ Everyday Experiences Podcast

    In this pilot episode of the Everyday Experiences Podcast, an overly-excited Geoff Wilson is joined by the eloquent Guy Thompson to dive into dive bars—exploring the design choices that influence bar patrons and tenders for better or worse. Hey barkeep, pour us another round!

  • HCD is the new me

    16 November 2020
    🗺️ Strategy

    The wave pushed me and I pushed back, but alas, it was stronger. After years of fighting UX’s relegation to the realm of digital-only products, I’m finally accepting the changing tide.

  • Give feedback that builds, not breaks

    11 September 2020
    🗺️ Strategy

    It doesn’t matter how good your feedback is if it’s not delivered with care and consideration of your audience. Here’s some of great ways to start.

  • So you want to run a focus group… but should you?

    14 August 2020
    🗺️ Strategy

    How do you know when a focus group is the right research method for the job? I’m writing the pros and cons down here for all of us.

  • Turning customer-first lip service into real action

    15 July 2020
    🗺️ Strategy

    With more and more businesses jumping on the feel-good branding bandwagon, labelling themselves as “customer-first”, let’s test how much they mean it

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Geoff Wilson's Work

thinker | writer | learner | maker

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