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Geoff Wilson's Work

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After seven years on Squarespace, I’ve finally moved house here to Wordpress!
I’ve got a lot of work to do to shape up this site. It’s currently a mess, I know.

  • Bridging strategy and innovation through an Experience Vision

    Bridging strategy and innovation through an Experience Vision

    17 March 2019
    🔎 Product Design & Strategy

    When strategy feels stuck in the short term, an experience vision can light the way forward, sparking innovation and helping teams focus on what truly matters

  • So, you’ve been asked to revamp a website… Here’s the best place to start

    So, you’ve been asked to revamp a website… Here’s the best place to start

    20 February 2019
    🔎 Product Design & Strategy

    Right now there is an Exec somewhere in the world throwing money at a new set of features because their intuition said so. Don’t leave it up to luck.

  • The Perception of Value: A Brief Look Into Micro-Experience Awareness

    The Perception of Value: A Brief Look Into Micro-Experience Awareness

    4 February 2019
    🔎 Product Design & Strategy

    There’s more to customer satisfaction than delivering good on the desired outcome. Value can be found all in the micro-experience nobody talks about.

  • Praising good user experiences for a change

    Praising good user experiences for a change

    1 January 2019
    🔎 Product Design & Strategy

    I made a human error but the movie theatre was there to save us both time. Let’s bring more joy into this New Year by praising good user experiences.

  • Skeuomorphic design greatness or CRAP usability? You decide!

    Skeuomorphic design greatness or CRAP usability? You decide!

    29 November 2018
    🔎 Product Design & Strategy

    Wondering why I didn’t need to enter my card’s CVV number was probably the first hint that there was a usability issue afoot in this checkout flow.

  • To “Cancel” in the parlance of our times

    To “Cancel” in the parlance of our times

    14 August 2018
    🔎 Product Design & Strategy

    Imagine how awkward it’d be to answer over-the-counter questions like we were using the web. “Are you ready to checkout?” — CANCEL! Let’s do better.

  • Is There No Room for Art in User Experience Design?

    Is There No Room for Art in User Experience Design?

    29 July 2018
    🔎 Product Design & Strategy

    Art is subjective, that much is true. But what of art’s role in experience, product, or service design? Utility and happiness can coexist can’t they?

  • UX is not a design, it’s a reaction to one

    UX is not a design, it’s a reaction to one

    19 July 2018
    🔎 Product Design & Strategy

    Being pedantic can be beneficial. We have no more ability to provide a “user experience” than wishing for a genie to bend someone’s free will.

  • Informal Lessons on the Art of Writing

    Informal Lessons on the Art of Writing

    18 July 2018
    đź’ˇ Personal Growth & Reflections

    There’s freedom to be found in writing for yourself without formal guidelines, outlines, or plans. Every journey has a story to bring back and share.

  • 12 product research steps before delving into design

    12 product research steps before delving into design

    1 July 2018
    🔎 Product Design & Strategy

    Talk is cheap, development is not. Observe, question, and learn with these 12 quick and dirty steps to reduce rework and get going in the right direction.

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Geoff Wilson's Work

thinker | writer | learner | maker

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